Pricing
Start free. Upgrade when it clicks.
No credit card required to take the assessment.
See what a Pro report looks like →Free
$0
forever
- 30-question assessment
- Maturity score (0–100)
- Four-dimension breakdown
- Weakest dimension deep-dive
- One full step-by-step action plan
- Stage benchmarking
Most popular
Pro
$59
per month, cancel any time
- Everything in Free
- All four dimension deep-dives
- Three full step-by-step action plans
- Executive summary & honest read
- Quarterly re-assessment tracking
- Score history & trend charts
- PDF export for investors & boards
No card needed. Upgrade after your assessment.
Enterprise
$499
per month · or $5,000/yr
- Everything in Pro
- 2-hour deep assessment (200+ questions)
- Full prioritised project plan
- Actions from minutes to months
- Quarterly check-in re-assessment
- Annual full re-sit from scratch
- Score history & trend line
- Dedicated onboarding session
Built for founders serious about exit readiness.
FAQ
Pricing questions
Do I need a credit card to start?
No. The free assessment requires no card at all. You only need payment details if you upgrade to Pro after completing your assessment.
Can I cancel Pro at any time?
Yes, any time. There's no minimum term. Cancel from your account settings and you won't be charged again.
What's included in the 14-day free trial?
Full access to everything in Pro — the personalised report, quarterly tracking, score history, and PDF export. No card needed to start.
Can I retake the assessment?
Yes, any time. Free users can retake as often as they like. Pro users get automatic quarterly reminders and full score history so they can track progress.
Is there a discount for annual billing?
Coming soon. We're working on an annual plan that saves you two months. Sign up for Pro and you'll be the first to hear when it launches.
Do you offer team or agency plans?
Not yet — but it's on the roadmap. If you want to run assessments for multiple portfolio companies or clients, get in touch and we'll find something that works.
Eight minutes to a clearer business.
No credit card. No consultant. Just your score, your gaps, and a plan.
Take the free assessment →